A true story of people (and products)
La Rana began in 1980 when the young Beppe Tavola, a dropout from medical school who had always had a passion for dressing well, had an idea. Unable to find swimming costumes that he liked, he decided to make them himself, using as the brand the nickname that a friend had jokingly given his newborn daughter, Ludovica. Beppe Tavola offered a small collection to a few shops, meeting with immediate favor which shortly grew into success.
So much success, in fact, that it became a full-blown business that was too big for him to handle on his own. He sold it to a big men’s clothing company that was a huge presence on the Italian scene at the time, and with this support he was able to continue his work. Regrettably, as often happens, product, taste and distribution strategies started to diverge, leading to Beppe Tavola’s dropping out as stylist, and the La Rana brand continued under different creative management which led it, unfortunately, and very quickly, to stop presenting collections and be forgotten.
After many years, Beppe Tavola, who never left the sector and had brought his vision as a consultant stylist to many other companies, decided to buy it back. With support from Elisabetta Canepa, owner of one of Italy’s biggest textile companies and able to translate any idea into top-class products, he succeeded. And so we have La Rana of today, looking just as great as it did then and with the same energy: the energy to revive and relaunch a new concept of taste – one that’s playful, simple and colorful.